Marketing Manager Job at NFI Industries, Camden, NJ

bjJsbDVocmlQZzUxNTVLNkFrYVc2cjh1eXc9PQ==
  • NFI Industries
  • Camden, NJ

Job Description

Overview:

We are seeking a highly motivated and results-driven Marketing Manager to join our team. This role is key to driving the growth of our business by creating and executing marketing strategies aimed at generating and retaining business. The ideal candidate will have experience in B2B and digital marketing. As a Marketing Manager, you will collaborate closely with sales, business leaders, and our brand team to ensure seamless execution of growth initiatives. Passionate about growth marketing, demand generation, customer engagement, acquisition, analytics, and driving measurable results through growth initiatives.

Responsibilities:
  • Manage end-to-end digital marketing campaigns from planning to execution, ensuring alignment with sales objectives and maximizing ROI through performance evaluation and data analysis.
  • Mentor and manage a team, fostering cross-functional collaboration and continuous improvement, while building relationships with internal stakeholders, external vendors, and industry influencers.
  • Lead the development and execution of comprehensive digital marketing strategies across SEO, SEM, website, email, video, and other channels to drive business growth, lead generation, and brand exposure for all NFI business lines.
  • Drive our Account Based Marketing (ABM) strategy by developing integrated marketing campaigns.
  • Monitor digital trends and competitor activities to inform strategy, refine lead generation efforts, and optimize customer acquisition across various channels.
  • Use marketing automation tools (e.g., HubSpot, Salesforce) to scale and improve lead nurturing, conversion, and customer engagement.
  • Manage advertising budget, allocate resources effectively, and report on campaign performance, ensuring budget optimization and growth results.
  • Contribute to content creation (case studies, blogs, whitepapers, etc.) and ensure alignment with marketing strategies to nurture prospects and clients through the buyer journey.
  • Collaborate closely with sales and account management teams to ensure marketing strategies convert to qualified leads and closed deals, while driving business success through innovative growth marketing initiatives.
  • Evaluate user behavior and test acquisition strategies to maintain a competitive edge in growth marketing.
Qualifications:
  • Minimum of 5-7 years of experience in B2B marketing, with a focus on growth marketing, digital marketing, demand generation, or performance marketing.
  • Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
  • Strong ability to analyze data and draw insights for decision-making and optimization. Experience with A/B testing and experimentation.
  • Proficiency in various digital marketing channels including paid search, SEO, email marketing, social media, and content marketing.
  • Experience using marketing automation tools (HubSpot), CRM systems (Salesforce), and data analytics platforms.
  • Strong project management skills, able to prioritize and manage multiple campaigns with varying timelines.
  • Excellent written and verbal communication skills, with the ability to present and communicate complex ideas clearly and effectively.
  • Proven ability to lead a team and work cross-functionally
  • 10% Travel Required

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

LA County Applicants: The Company will consider qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local laws.

Job Tags

Full time, For contractors, Local area,

Similar Jobs

Healthcare Recruitment Counselors

Medical Office Manager Odenton MD Job at Healthcare Recruitment Counselors

Medical Office Manager Odenton MD We are looking for a Medical Office Manager to join our medical practice full time Odenton, MD. We are looking for an individual with excellent management and customer service skills to join our award-winning medical practice, an experienced... 

Professional Alternatives

Paralegal - Houston (Downtown) Job at Professional Alternatives

 ...Job ID#: 26693 Paralegal needed for a AV Rated Downtown Defense Law Firm Paralegal needed to handle general liability, personal injury, and construction defect litigation with 3 or more years of experience.Qualified candidates must be self-starters with excellent... 

Hillsborough County Sheriff's Office

Criminal Intelligence Analyst Job at Hillsborough County Sheriff's Office

Criminal Intelligence Analyst Location Tampa, FL : Why choose HCSO? We have a history of stability and excellence. We continue to maintain and cultivate the highest level of standards and professionalism. We are unlike any other. Join the HCSO family! Compensation Range... 

Northwestern Memorial Healthcare

Medical Laboratory Scientist Blood Bank Full Time Nights Job at Northwestern Memorial Healthcare

 ...tests are completed or cancelled when appropriate.~ Post-test specimen storage:~ Stores specimens and related materials (blood, slides, tissues, etc.) according to protocols for location and duration.~ Retrieves specimen and related materials when needed... 

Alliance Franchise Brands

Development Marketing Manager Job at Alliance Franchise Brands

 ...Development Marketing Manager is responsible for creating and executing marketing strategies aimed at attracting and acquiring new Franchise...  ...materials are consistent with the AFBs brand, messaging and legal compliance. Market Research and Analysis : Conduct market...